1800 Tequila teamed up with legendary artist, Pusha-T to create an album featuring up and coming hip-hop talent. Pusha-T selected ten rising artists to each write and record a track, released as a compilation album on major streaming platforms. The 1800 Seconds visual identity was scaled for advertising, point of sale materials, album art, and more. We create a full web and social experience as well as holding an event in NYC. Each artist had unique background visuals for their songs. We created a visual identity that would span across the entire creative while still allowing each artists voice to shine.