1800 Tequila teamed up with legendary artist, Pusha-T to create an album featuring up and coming hip-hop talent. Pusha-T selected ten rising artists to each write and record a track, released as a compilation album on major streaming platforms. The 1800 Seconds visual identity was scaled for advertising, point of sale materials, album art, and more. We create a full web and social experience as well as holding an event in NYC. Each artist had unique background visuals for their songs. We created a visual identity that would span across the entire creative while still allowing each artists voice to shine.
For the album launch, we implemented a social strategy that was rolled out across artist, influencer, and brand channels. Social media has been the biggest source of traffic to the 1800 Seconds microsite, thanks to ongoing organic posts by the artists.