For Halloween The Kraken® release a coffee flavored variant of their spiced rum. They requested a video that would go on social channels as well as Toutube. The theme was to have an old-timey horror movie style to reveal the bottle on top of a mountain of coffee beans. There would also be another video utilizing the artwork they specially had made for the label. I took the original Illustrator files and brought them into After Effects and animated the imagery of the Kraken at sea in a short video that went on social.