The Kraken® Black Spiced Rum today announced a high-stakes sweepstakes in partnership with WWE’s third global brand, NXT, challenging fans to tell NXT Superstars what finishing move it would take to bring down the mythical sea beast, The Kraken, for a chance to win a trip to WrestleMania in Tampa, FL on Sunday, April 5, 2020.
We created an expansive set of social content including:
- Imagery of the three participating NXT Superstars fighting (and losing to) the Kraken.
- Fight Stat Cards for the three NXT Superstars and the Kraken.
- An NXT ring destroyed by the Kraken.
- A mock congratulatory card for the three NXT Superstars for future fights.
- A mock Gravestone describing how entrants would lose to the Kraken based on their response on Twitter.
- Various story posts with the three NXT Superstars promoting the event.